Unlock New Revenue by Rewarding Loyal Customers with Incentives: Pricing Strategies for Existing Clients

Anna-Lisa Natchev
4 min readJan 22

As businesses continue to evolve, so should strategies to increase revenue. One of the most effective tactics for boosting customer loyalty and growing revenue is offering incentives to existing clients.

Rewarding loyal customers with incentives such as discounts, free products or services, exclusive promotions, or any other form of recognition incentivize repeat business and lowers CAC for part of the new revenue.

Upselling is a fundamental component of any go-to-market (GTM) plan, especially in today’s industry. To start crafting your upsell strategy, you must comprehend what your consumers want and value. By conducting interviews and surveys, you can learn more about their desires and how much they’re willing to pay.

This information will inform the creation of practical upselling opportunities and pricing incentives that entice customers to buy more from you.

Developing Upsell Plays

Once you have a good understanding of your customer base, you can begin to develop upsell plays that are tailored to meet their specific needs.

These plays should be tailored based on the types of products and services that best suit the particular needs of each customer segment.

For example, if you have a SaaS product that offers different pricing tiers, consider offering discounts or free trials to encourage users already paying for one tier to upgrade to the next. This could be especially effective if you’ve identified certain features that customers find particularly useful or attractive.

Consider providing discounts and complimentary trials to your target market to maximize profits. Additionally, you can gain more revenue from current customers by getting to know their requirements and introducing them to new features or services that are better priced than what they’re using currently. Discovering the solutions which appeal to your patrons as well as those within your capability of development is critical to ensuring success.

Pricing Strategies

Anna-Lisa Natchev

SaaS Growth Navigator | Nordic Mythology Aficionado | Leadership Illuminator | Medium Storyteller